Twitter takes a page out of Instagrams book with new feature that allows users to collaborate on a tweet. With CoTweets two users will get credit for a single tweet. I will say I was totally surprised by this notification because I usually here chatter about new features before they hit the app.
One question that comes to mind is does this feature increase discoverable of content on the timeline which would be the best use case of the feature. The ability to utilize a feature like this for brand partnerships, paid promotion or collaboration between creatives has the potential to empower users to reach their targeted audiences even more.
As a creative this is one feature I hope is here to stay because the ability to give credit to multiple users can do wonders for content creators and businesses large and small if utilized correctly by creators and Twitter respectively. In the mean time i’ll be testing this new toy out. Shoot me a tweet and tell me what you think!